在线对美国的Elf酒吧感兴趣:谷歌健康趋势分析分析
Akshaya Srikanth Bhagavathula1, Page D Dobbs2
1Department of Public Health, North Dakota State University, Fargo, ND, United States.
Journal of medical Internet research
|November 5, 2024
概括
2022年,Elf Bar电子烟的搜索在美国激增,在监管行动后超过了JUUL. 这表明网上对Elf Bar的兴趣显著增加,Elf Bar是JUUL的流行的替代品.
科学领域:
- 传染病学中的传染病学.
- 数字健康趋势 数字健康趋势
- 电子烟市场分析
背景情况:
- 朱尔电子烟一直很受欢迎,但像Elf Bar这样的新兴品牌正在获得在线关注.
- 了解电子烟品牌受欢迎程度的数字格局对于公共卫生监测至关重要.
研究的目的:
- 为了比较2022年至2023年间美国的Elf Bar和JUUL的谷歌搜索趋势.
- 分析监管事件对这些电子烟品牌在线搜索兴趣的影响.
主要方法:
- 利用信息学方法检查美国"精灵酒吧"和"JUUL"的每周谷歌搜索趋势.
- 在2022年1月1日至2023年12月31日期间,雇员结合点回归以确定搜索概率的统计学上显著趋势.
主要成果:
- 2022年7月,Elf Bar的搜索量超过了JUUL,并呈现出稳定的增长,到2022年12月达到523.2 × 10^7.
- 随着FDA在2022年6月拒绝JUUL的营销权,JUUL的搜索达到顶峰,随后下降.
- 在2022年5月至6月期间,Elf Bar的搜索量显著增加了87.7%,在JUUL暂停后,特定州的搜索量显著增加.
结论:
- 谷歌搜索趋势表明,在2022年期间,美国对Elf Bar电子烟的在线兴趣大幅增长.
- 搜索兴趣的转变表明,Elf Bar可能正在成为电子烟市场的重要竞争对手.
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