在线谣言感知中的认知差异:COVID-19期间的小组分析
Chao Shen1, Pengyu He2, Zhenyu Song2
1School of Management, Nanjing University of Posts and Telecommunications, Nanjing, 210003, China. shenc@njupt.edu.cn.
BMC public health
|November 5, 2024
概括
了解网民的认知对齐是管理在线谣言传播的关键. 根据认知差异识别不同的网民群体,可以进行有针对性的干预,以控制信息传播.
科学领域:
- 社会科学 社会科学 社会科学
- 沟通研究 沟通研究
- 信息科学 信息科学 信息科学
背景情况:
- 网民群体之间的认知对齐对于在线谣言放大至关重要.
- 共享的认知倾向导致统一的态度和同步传播谣言.
- 在讨论同一事件的不同网民群体之间存在认知差异.
研究的目的:
- 分析网民群体在网络谣言传播中的作用.
- 通过认知差异的透视来理解网民的行为.
- 为了识别谣言传播中网民派别的独特特征.
主要方法:
- 整合了Bloom的分类学和调查问卷以捕捉认知反应.
- 评估信息认知 (回忆到分析) 和态度变化 (评估到创造).
- 用户决策树分类用于认知转移催化剂和K-Means集群用于网民分类.
主要成果:
- 最初的谣言印象显著影响最终的网民认知知觉.
- 在谣言传播过程中观察到网民群体中的12个特征.
- 根据认知差异将网民群体分为四类:以知识为导向,以竞争为导向,以社会为导向和以娱乐为导向.
结论:
- 不同的网民团体在网络谣言的生命周期中扮演着不同的角色.
- 对群体特征敏感的定制治理策略可以有效地管理谣言传播.
- 承认在线社区的异质性可以提高干预的有效性.
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