通过大数据加强旅游管理:设计和实施综合信息系统
1Zhejiang Technical Institute of Economics, Hangzhou, 310018, China.
Heliyon
|November 6, 2024
概括
大数据分析通过提高运营效率和了解游客行为,显著提高了旅游管理. 这项研究详细介绍了旅游管理信息系统 (TMIS),以实现可持续的旅游增长.
科学领域:
- 旅游管理 旅游管理
- 数据科学数据科学数据科学
- 信息系统信息系统信息系统
背景情况:
- 旅游业受到大数据技术的重大影响.
- 有效的管理需要利用数据来洞察游客行为和运营效率.
研究的目的:
- 通过大数据分析检查旅游管理信息系统 (TMIS) 的开发和实施情况.
- 提高运营效率,了解游客行为,促进可持续旅游.
主要方法:
- 开发和执行一个TMIS,整合来自预订系统,社交媒体和跟踪设备的数据.
- 解决数据隐私,质量和整合挑战.
- 利用统计信息来定制体验和资源分配.
主要成果:
- TMIS提供了量身定制的旅游体验,并改善了资源配置.
- 证明了大数据对旅游管理的积极影响.
- 强调数据准确性和及时性的重要性.
结论:
- 大数据分析为可持续旅游增长提供了一个结构化的方法.
- 未来的研究应该探索人工智能集成以实现个性化体验.
- 强调需要在旅游业中进行强大的数据管理.
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