沉没成本效应对你而不是对我来说:涉及其他人的决定和预测
Zhiqin Chen1, Şule Güney2, Richard S John3
1Department of Psychology and Behavioral Sciences, Zhejiang University, China.
Acta psychologica
|November 6, 2024
概括
沉没成本效应 (SCE) 受其他参与者的影响. 预测显示,对于其他人来说,SCE更强,但与亲密的朋友相比,对自己来说并非如此.
科学领域:
- 行为经济学是一种行为经济学.
- 决策心理学 决策心理学
背景情况:
- 沉没成本效应 (SCE) 描述了由于先前投资而持续进行的风险投资,无论未来的结果如何.
- 了解SCE对社会影响的敏感性对于决策研究至关重要.
研究的目的:
- 调查SCE是否受到决策者与个人 (本人,亲密他人,陌生人) 发生成本的关系的影响.
- 检查主要决策者的参与模式 (决策,预测,建议) 如何影响SCE.
主要方法:
- 两项实验使用图片来测量SCE大小.
- 实验1调整了8个图标;实验2开发了一个新的20个图标尺度,基于日常的个人决定.
主要成果:
- 预测导致的SCE比对亲密的人和陌生人的建议要大.
- 在决定或预测方面,自己和亲密的他人之间没有发现SCE的显著差异.
结论:
- 社会背景和决策方式显著影响沉没成本效应.
- 这些发现挑战了一些关于SCE的既定解释,表明了微妙的社会和认知因素.
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