从漫画展到亚马逊:粉丝大会和数字平台
Melanie Es Kohnen1, Felan Parker2, Benjamin Woo3
1Lewis & Clark College, USA.
New media & society
|November 8, 2024
概括
随着COVID-19的流行,圣地亚哥漫画大会的平台化加速了,并将其转移到网上. 这项分析显示,该会议已经具有平台性,促进了更顺的数字化过渡.
科学领域:
- 媒体研究 媒体研究
- 文化社会学 文化社会学
- 数字人文学科 数字人文学科
背景情况:
- 圣地亚哥漫画大会是媒体行业和粉丝社区之间的关键纽带.
- 由于COVID-19的流行,人们不得不迅速转向数字平台,这被称为"平台化".
- 现有的研究探讨了粉丝公约,媒体行业和文化生产的平台化.
研究的目的:
- 分析2020年在线漫画大会 (Comic-Con@Home) 作为平台化的案例研究.
- 调查公约中先前存在的类似平台的结构如何促进了这种数字转型.
- 了解粉丝大会,文化制作人和数字平台之间的关系的重新配置.
主要方法:
- 通过关于粉丝大会,媒体行业和文化平台化的学术奖学金进行了分析.
- 审查2020年漫画大会@家,包括特定的平台激活,如亚马逊的虚拟-Con.
- 考虑疫情前的公约结构和在线适应的比较方法.
主要成果:
- 在疫情爆发之前,圣地亚哥漫画大会表现出了与平台相似的特征.
- 会议作为有组织的市场和基础设施运作,整合与会者,行业和互补者.
- 平台逻辑,如体验式营销和数据捕获,已经影响了会议运营.
结论:
- 转向Comic-Con@Home并不是一个彻底的转变,而是加速了现有的趋势.
- 会议固有的平台性质促进了其向数字环境的转变.
- 这种数字化转型意味着粉丝大会,文化生产者和数字平台之间的互动正在不断重新配置.
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