检查影响智能交互式柜设计持续使用的因素:使用SEM和fsQCA进行比较分析
Chengmin Zhou1,2, Xuechen Zhang1,2, Jake Kaner3
1College of Furnishings and Industrial Design, Nanjing Forestry University, Nanjing, Jiangsu, China.
Heliyon
|November 11, 2024
概括
这项研究表明,感知到的实用性,易用性和创新是继续使用智能交互式柜的关键驱动因素. 这些因素对于设计和营销这些流行的智能家居产品至关重要.
科学领域:
- 人与计算机的交互
- 消费者行为 消费者行为
- 智能家居技术 智能家居技术
背景情况:
- 智能交互式柜越来越受欢迎,但对持续用户参与的研究是有限的.
- 现有的研究主要集中在技术开发和性能上,忽视了用户保留因素.
- 了解持续使用意图对于有效的产品设计和营销策略至关重要.
研究的目的:
- 调查影响用户继续使用智能交互柜的意图的因素.
- 研究这些因素如何影响智能柜的产品设计和营销策略.
- 解决关于智能互动柜采用用户保留决定因素的研究缺口.
主要方法:
- 经验分析和假设测试使用问卷调查对304名年轻的中国城市用户 (1980年代-1990年代出生) 进行实证分析和假设测试.
- 应用基于共差的结构方程建模 (CB-SEM) 和模糊集定性比较分析 (fsQCA).
- 综合和分析年轻消费者的使用模式和影响因素.
主要成果:
- 感知到的有用性显著预测了智能交互式柜的持续使用意图.
- 使用方便是用户愿意继续使用智能交互式柜的关键因素.
- 产品创新在推动与智能交互柜的持续接触方面发挥着重要作用.
结论:
- 感知到的实用性,易用性和创新对于提高用户满意度和持续采用智能交互式柜至关重要.
- 调查结果为制造商和营销人员提供了宝贵的指导,以优化智能产品设计和营销.
- 未来的研究应该探索在智能家居采用中多样化的用户人口统计和不断变化的技术景观.
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