评估特征对人工智能应用的接受的影响:一个经验研究
Athapol Ruangkanjanases1, Ornlatcha Sivarak2, Chin-Tsu Chen3
1Chulalongkorn Business School, Chulalongkorn University, Bangkok, Thailand.
Heliyon
|November 11, 2024
概括
本研究探讨了为什么用户继续使用带有人工智能 (AI) 的地图应用程序. 关键地图功能增强了用户的满意度和信任,推动了AI地图应用程序的持续使用.
科学领域:
- 计算机科学 计算机科学
- 人与计算机的交互
- 信息系统信息系统信息系统
背景情况:
- 人工智能 (AI) 显著提高了地图应用程序的实用性和商业价值.
- 人工智能驱动地图应用程序的持续使用意图需要进一步的学术调查.
研究的目的:
- 开发和测试一个理论模型,解释地图应用程序的延续意图.
- 调查用户满意度和信任对地图应用程序持续性的影响机制.
- 确定地图应用程序特征对用户满意度和信任的影响.
主要方法:
- 使用结构方程建模 (SEM) 来分析拟议的理论模型.
- 收集和分析数据以评估变量之间的关系.
主要成果:
- 用户的信任和满意度积极影响地图应用程序的延续意图.
- 互动性,可靠性,丰富性和个性化特征积极影响用户满意度和信任.
- 地图应用程序的特点是用户参与和忠诚度的关键驱动因素.
结论:
- 该研究阐明了地图应用程序延续意图的影响机制.
- 结果为地图应用程序运营商提供了切实可行的指导,以优化服务.
- 洞察力支持用户持续使用地图应用程序.
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