发布视频摘要对期刊文章影响有什么影响?
Natalie Erskine1,2, Sharief Hendricks1,2,3
1Division of Physiological Sciences, Department of Human Biology, Faculty of Health Sciences, University of Cape Town, Cape Town, South Africa.
Journal of visual communication in medicine
|November 16, 2024
概括
动画视频摘要在X (以前的Twitter) 上显著提升了研究的覆盖范围和影响,超过了作者提供的视频和仅文本的帖子. 这种社交媒体策略提高了文章的可见性和作者参与度.
科学领域:
- 体育科学 运动科学
- 图书统计学 图书统计学
- 社交媒体分析
背景情况:
- 科学研究的传播越来越多地利用社交媒体平台.
- 视频摘要为传统的基于文本的文章推广提供了一个动态的替代方案.
- 不同的视频摘要格式对社交媒体参与度的影响仍未得到充分研究.
研究的目的:
- 为了比较动画视频摘要 (AN),作者提供的视频摘要 (AU) 和仅标题 (TO) 帖子在推广 X 期刊文章方面的有效性.
- 评估这些传播策略对文章可见性,覆盖范围和参与度指标的影响.
- 评估作者在社交媒体上的存在和愿意创建视频摘要.
主要方法:
- 一项比较研究分析了欧洲体育科学杂志在X上传播的文章.
- 使用了三种不同的促销格式:AN,AU和TO职位.
- 关键指标包括页面浏览量,Altmetric注意力得分 (AAS),参与度,印象,链接点击,媒体浏览量和媒体参与度在7天和30天被跟踪.
主要成果:
- 动画视频摘要 (AN) 在Altmetric注意力得分 (AAS),印象,媒体浏览量和媒体参与度方面显著超过了AU和TO的帖子. 在7天和30天.
- 只有标题 (TO) 的帖子在两个时间点都比AU或AN的帖子获得了明显更多的链接点击.
- 在这三个组中,页面浏览量没有显著差异.
- 接受调查的作者中有50%拥有X账户,11.2%表示有兴趣创建视频摘要.
结论:
- 动画视频摘要是提高研究关注度,覆盖率和对X等社交媒体平台的影响的高效工具.
- 作者可以利用动画视频摘要来提高科学发现的可见性和推广.
- 虽然只有标题的帖子可能会推动链接点击,但动画视频摘要可以促进研究传播的更广泛参与和关注.
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