相关实验视频
Updated: Jun 7, 2025

04:56
Assessment of Social Transmission of Food Preferences Behaviors
Published on: January 25, 2018
7.9K
"味道,乐趣和维生素"的意思? 消费者对于面向儿童的食品产品的俗信仰
Raphaela E Bruckdorfer1, Oliver B Büttner1, Gunnar Mau2
1Economic and Consumer Psychology, Faculty of Computer Science, University of Duisburg-Essen, Lotharstr. 65, D-47057, Duisburg, Germany.
Appetite
|November 17, 2024
概括
消费者对儿童食品产品的看法会影响购买决策. 这项研究开发了一个可靠的工具来衡量这些看法,为决策者和生产者提供了洞察力.
科学领域:
- 食品营销和消费者行为
- 营养科学与公共卫生
- 心理学和决策过程
背景情况:
- 人们越来越担心面向儿童的食品的营养质量和营销.
- 在全球范围内,关于针对儿童的食品营销的公共话语和政治辩论正在增加.
- 尽管这些产品很重要,但对消费者对这些产品的看法进行的系统研究仍然有限.
研究的目的:
- 解决了解非专业人士对面向儿童的食品的信仰的差距.
- 开发和验证测量这些信仰的仪器.
- 探索信仰,思维方式和食物购买动机之间的关系.
主要方法:
- 两项在线研究与父母和非父母 (N=444) 和父母 (N=571) 进行.
- 研究1涉及开发一个三级仪器:营养相关的担忧,方便性和健康性.
- 第二项研究使用了确认因素分析 (CFA) 来验证该仪器的因子结构.
主要成果:
- 开发的仪器表现出良好的心理测量特性.
- 社会人口统计学因素对信仰的影响很小.
- 关于健康性和便利性的信念显著预测了自我报告购买面向儿童的食品的情况.
- 在信念和思维方式之间发现了有意义的关系,以及像视觉吸引力这样的食物购买动机.
结论:
- 这项研究为消费者对面向儿童的食品的看法提供了宝贵的见解.
- 经过验证的仪器可以用于未来关于食品决策的研究.
- 调查结果为政策制定者和食品生产者提供了实际见解,旨在使产品与消费者需求保持一致.
相关概念视频
Self-Schemas
31.0K
In general, a schema is a mental construct consisting of a cluster or collection of related concepts (Bartlett, 1932). There are many different types of schemata, and they all have one thing in common: schemata are a method of organizing information that allows the brain to work more efficiently. When a schema is activated, the brain makes immediate assumptions about the person or object being observed.
31.0K
Confirmation Biases
5.5K
The confirmation bias is the tendency to focus on information that confirms our existing beliefs and ignore information that is inconsistent with our expectations. For example, if you think that your professor is not very nice, you notice all of the instances of rude behavior exhibited by the professor while ignoring the countless pleasant interactions he is involved in on a daily basis. Have you ever fallen prey to the confirmation bias, either as the source or target of such bias?
5.5K
Parental Care
11.6K
Many animals exhibit parental care behavior, including feeding, grooming, and protecting young offspring. Parental care is universal in mammals and birds, which often have young that are born relatively helpless. Several species of insects and fish, as well as some amphibians, also care for their young.
11.6K
Dietary Connections
50.0K
In biological systems, most metabolic pathways are interconnected. The cellular respiration processes that convert glucose to ATP—such as glycolysis, pyruvate oxidation, and the citric acid cycle—tie into those that break down other organic compounds. As a result, various foods—from apples to cheese to guacamole—end up as ATP. In addition to carbohydrates, food also contains proteins and lipids—such as cholesterol and fats. All of these organic compounds are used...
50.0K
Routes of Persuasion
63.9K
Persuasion is the process of changing our attitude toward something based on some kind of communication. Much of the persuasion we experience comes from outside forces. How do people convince others to change their attitudes, beliefs, and behaviors? What communications do you receive that attempt to persuade you to change your attitudes, beliefs, and behaviors?
63.9K
Stereotype Content Model
14.0K
The Stereotype Content Model (SCM) was first proposed by Susan Fiske and her colleagues (Fiske, Cuddy, Glick & Xu, 2002; see also Fiske, 2012 and Fiske, 2017). The SCM specifies that when someone encounters a new group, they will stereotype them based on two metrics: warmth—or that group’s perceived intent, and how likely they are to provide help or inflict harm—and competence—or their ability to carry out that objective. Depending on the warmth-competence...
14.0K

