揭示印度电子烟营销的数字格局:混合方法研究的证据
Deepika Bahl1, Shalini Bassi1, Nishibha Thapliyal1
1Health Promotion Division, Public Health Foundation of India (PHFI), New Delhi, India.
Tobacco use insights
|November 18, 2024
概括
尽管印度的印度.
科学领域:
- 公共卫生 公共卫生
- 控制烟草的控制方式
- 数字营销 数字营销 数字营销
背景情况:
- 印度已经禁止电子烟 (e-cigarettes),但它们在网上广泛销售.
- 年轻人是电子烟在线推广的关键人口群体.
- 现有的政策需要加强,以打击非法在线销售.
研究的目的:
- 评估印度在线推广和销售电子烟的情况.
- 评估年轻人对电子烟及其信息来源的认识.
- 确定参与电子烟营销的影响者和电子商务平台.
主要方法:
- 2022年对370名印度年轻人 (18-24岁) 的调查.
- 桌面审查以识别在线影响者和电子烟电子商店.
- 来自影响者和电子商店的促销材料的内容分析.
主要成果:
- 66.6%的年轻人通过社交媒体了解电子烟,主要是Instagram.
- 189名Instagram影响者积极推广电子烟.
- 83家电子商店 (49家印度,34家国际) 销售电子烟,揭示了跨境营销问题.
结论:
- 加强2019年禁止电子烟法案 (PECA) 的执法至关重要.
- 解决国际跨境电子烟营销和销售问题需要加强监测.
- 关于电子烟风险和政策的公共教育对于无烟一代至关重要.
关键词:
印度 印度 印度电子烟 (e-cig) 是一种电子烟.电子烟是一种电子烟.电子商店的电子商店有影响力的影响者.互联网互联网互联网互联网互联网互联网政策 政策 政策 政策社交网络网站 社交网络网站电子烟 (vape) 是一种电子烟.更多相关视频
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