一个发送者-消息-接收器 (SMeR) 框架来传达有说服力的社会规范 - 气候变化缓解行为变化的案例
1University of Gothenburg, Department of Psychology, Sweden.
Current opinion in psychology
|November 18, 2024
概括
社会规范显著影响气候行动行为变化. 了解群体动态和文化背景等边界条件是设计环境可持续性的有效干预措施的关键.
科学领域:
- 环境心理学 环境心理学
- 社会心理学 社会心理学
- 行为科学 行为科学
背景情况:
- 社会规范在塑造个人和集体行为的过程中起着至关重要的作用.
- 了解抑制社会规范有效性的因素对于促进亲环保行动至关重要.
- 现有的研究往往忽视了影响对社会规范反应的上下文和个人因素的复杂相互作用.
研究的目的:
- 对气候行动行为变化中社会规范的边界条件的研究进行审查和综合.
- 检查诸如群体识别,群体规模,文化背景,个人规范,情绪和模糊性等因素对社会规范有效性的影响.
- 为设计更有效的干预技术提供见解,以促进可持续的行为.
主要方法:
- 对现有的关于社会规范和气候行动的文献进行了全面的审查.
- 通过"发送者 - 消息 - 接收者 (SMeR) "框架对研究进行分析.
- 综合与影响规范有效性的调节因素相关的发现.
主要成果:
- 群体识别和群体规模是社会规范影响的重要调节者.
- 文化背景,个人规范,情绪和信息模两可,对社会规范的反应有着重要的影响.
- 社会规范的有效性高度依赖于环境,并受到接受者特征的影响.
结论:
- 有效地利用社会规范进行气候行动,需要对它们的边界条件有细微的了解.
- 干预策略必须根据特定的文化背景和个人的心理因素进行调整.
- 考虑到SMeR框架的有针对性的方法可以增强对可持续未来的行为改变.
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