吃或不吃麦:使用I-Change模型与麦消费相关的因素
S Van Kol1, H C van der Horst2, H de Vries3
1Faculty Health, Medicine, and Life Sciences, Maastricht University, Maastricht, The Netherlands.
荷兰的低全谷物摄入量与减少健康意识和对麦益处的认识有关. 促进麦消费需要解决知识差距,增加动机,并促进改善饮食习惯的行动.
科学领域:
- 营养科学 营养科学
- 公共卫生 公共卫生
- 行为科学 行为科学
背景情况:
- 低于最佳的饮食是全球主要的死亡原因.
- 全谷物消费提供了显著的健康,营养和环境优势.
- 尽管有好处,但荷兰的全谷物和纤维摄入量仍然很低,原因不明.
研究的目的:
- 确定促进和阻碍荷兰成年人食用麦的因素.
- 用综合变化模型 (ICM) 来比较将麦消费者与非消费者区分开来的因素.
主要方法:
- 与299名荷兰成年参与者进行的横截面定量研究设计.
- 在线调查 (Qualtrics) 基于验证的定性发现和文献.
- 通过ICM分析影响麦消费意图和行为的因素.
主要成果:
- 非羊毛消费者表现出较低的健康意识,对健康风险的认识和了解.
- 障碍物包括提示的减少,对麦的益处的信念减少,社会支持减少,自我效能降低.
- ICM解释了55%的意图差异和38%的行为差异.
结论:
- 有针对性的干预措施应提高人们的意识,动机和自我效能,以促进麦消费.
- 解决已识别的障碍对于增加荷兰人口全谷物摄入量至关重要.
- 未来的努力应该集中在教育消费者关于麦的健康和营养益处.
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