烟草行业在英国使用电子烟的叙述:定性框架分析
Ellie Harrison1, Mark Petticrew1, Rose Burns1
1London School of Hygiene and Tropical Medicine, Keppel Street, WC1E 7HT, London, UK.
Health promotion international
|November 21, 2024
概括
烟草行业使用修辞策略在英国推广电子烟,将其视为消费者选择和减少危害. 这项研究揭示了行业策略,以重新获得公众信任和影响政策.
科学领域:
- 公共卫生 公共卫生
- 健康的商业决定因素
- 控制烟草的控制方式
背景情况:
- 人们对烟草行业进入英国电子烟市场存在担忧.
- 该行业有着低可燃香烟的危害的历史.
- 尽管有销售限制,但英国年轻人对电子烟的使用仍然稳定.
研究的目的:
- 检查英国与烟草相关的组织如何对电子烟的使用进行框架.
- 为了确定行业所采用的修辞策略.
- 提高人们对用于重新使烟草公司合法化的策略的认识.
主要方法:
- 对公开可用的材料进行定性框架分析 (2015年9月 - 2023年6月).
- 从四家跨国烟草公司和一家英国电子烟贸易协会收集的数据.
- 以健康的商业决定因素为指导的分析框架.
主要成果:
- 确定了七个关键框架:合作减少危害,消费者选择,遵循证据,证据不足,适当的监管",我们"与"他们"的言论以及营销/广告.
- 在行业的信息传递中发现了矛盾.
- 修辞策略旨在重新使烟草公司合法化.
结论:
- 烟草行业参与电子烟市场使用特定的框架来影响公众的看法和政策.
- 了解这些修辞策略对于有效的烟草控制至关重要.
- 该研究强调,在不断变化的监管环境中,需要对行业策略保持警.
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