学习急救知识,不仅是为了自我,也是为了他人:向集体保护的方向 动机理论
Xiumei Ma1,2, Yongqiang Sun3, Xitong Guo4
1School of Public Administration, Sichuan University.
Health communication
|November 22, 2024
概括
在社交媒体上学习急救是一种集体健康行为. 集体认知,而不是个人,驱动这种行为,预期的遗憾发挥着关键的调解作用.
科学领域:
- 公共卫生 公共卫生
- 健康 行为 科学 健康 行为 科学
- 社会心理学 社会心理学
背景情况:
- 社交媒体越来越多地用于公共卫生倡议,特别是传播急救知识.
- 获得急救知识是集体预防性健康行为,与个人健康保护不同.
- 学术研究并没有跟上基于社交媒体的急救学习的日益增长的趋势.
研究的目的:
- 在社交媒体上探索学习急救背后的动机.
- 为集体健康行为适应和验证保护动机理论 (PMT).
- 识别在社交媒体背景下影响急救知识获取的认知和情感因素.
主要方法:
- 一种混合方法的方法,结合了定性和定量研究.
- 定性阶段:探索动机和上下文因素.
- 定量阶段:验证扩展的PMT模型并测试认知和情绪影响.
主要成果:
- 集体认知比自我认知对急救学习行为的影响更大.
- 情绪,特别是预期的遗憾,显著调解了认知评估和保护性行为之间的关系.
- 该研究证实了PMT在集体健康行为背景下的适用性,并确定了自我和集体维度.
结论:
- 社交媒体是促进集体急救知识的可行平台.
- 干预措施应强调集体利益,并解决预期的遗憾,以提高参与度.
- 这些发现扩展了健康行为理论,并为公共卫生从业者提供了实际策略.
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