超越年代年代:探索不同的未来时间视角如何影响健康旅游的意图
Caisheng Liao1, Huiqing Xiao2, Zhao Li3,4
1Division of Electrical, Information and Communication Engineering, Kanazawa University, Kakuma-machi, Kanazawa, 920-1192, Japan.
有限的未来时间视角对健康旅游的意图产生了积极的影响. 健康意识和参与是关键的调解者,建议针对健康旅行量身定制的营销.
科学领域:
- 健康 旅游 旅游 医疗 旅游
- 消费者行为 消费者行为
- 心理学 心理学 心理学
背景情况:
- 健康旅游将健康和休相结合,满足日益增长的健康旅游需求.
- 社会情绪选择性理论指导着对未来时间视角的作用的研究.
- 了解超越时间表年龄的健康旅游意图至关重要.
研究的目的:
- 调查未来时间视角如何影响健康旅游的意图.
- 探索健康意识和参与的调解作用.
- 分析与年龄相关的差异对未来时间视角的影响.
主要方法:
- 通过在线问卷调查,对536名 (16岁以上) 个人进行了横截面调查.
- 通过中国社交媒体平台 (微信,QQ) 收集的数据.
- 结构方程建模 (SEM) 用于假设测试.
主要成果:
- 有限的未来时间展望 (LFTP) 正面预测了健康旅游的意图.
- 开放式的未来时间展望 (OFTP) 没有显著的影响.
- 健康意识和参与调解了未来时间视角和意图之间的关系;LFTP的影响因年龄组而异.
结论:
- 主观的时间视角对于理解健康旅游的意图至关重要.
- 建议企业制定提高健康意识和参与度的战略.
- 营销应该根据个人的未来时间视角来个性化.
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