使用社交媒体调查和干预措施来解决沙特阿拉伯的疫苗犹问题
JungKyu Rhys Lim1, Ellen Moscoe1, Ada Alqunaibet2
1The World Bank, Washington DC, USA.
概括
了解信息需求和可信来源是克服沙特阿拉伯克服COVID-19疫苗犹的关键. 有效的风险沟通可以增加未接种疫苗的人群中接种疫苗的意图.
科学领域:
- 公共卫生 公共卫生
- 流行病学 流行病学
- 行为科学 行为科学
背景情况:
- 在沙特阿拉伯,COVID-19疫苗的犹在沙特阿拉伯是一个重大挑战,沙特阿拉伯是一个受到大流行严重影响的国家.
- 解决犹对于东地中海地区的公共卫生倡议至关重要.
研究的目的:
- 确定有关沙特阿拉伯COVID-19疫苗的信息需求,关注点和可信来源.
- 确定疫苗接种的预测因素和有效的信息传递策略,以增加未接种疫苗的人群中接种疫苗的意图.
主要方法:
- 在沙特阿拉伯进行了对2883名成年人进行的在线横截面调查 (2021年3月至4月).
- 使用Facebook广告和Messenger实施了一项涉及675名未接种疫苗的参与者的随机实验,以测试消息的有效性.
主要成果:
- 在所有测试的信息条件中,大约80%的参与者表示打算接种疫苗.
- 关键信息需求包括疫苗有效性 (35%),安全性 (31.5%) 和卫生当局建议 (26.8%).
- 最值得信赖的信息来源是卫生工作者 (61.4%) 和科学家 (25.7%).
结论:
- 克服疫苗犹需要了解个人决策过程.
- 针对性风险沟通,解决特定信息需求和利用可信来源,对于增加COVID-19疫苗接种量至关重要.
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