德国影响者在Instagram上对食补充剂的虚假信息
Jan-Niklas Ricke1, Roland Seifert2
1Institute of Pharmacology, Hannover Medical School, Carl-Neuberg-Str. 1, D-30655, Hanover, Germany.
德国影响者经常在Instagram上推广超出安全维生素和矿物质限制的食补充剂 (NEM). 这种营销缺乏关键的过量剂量警告,可能导致消费者受伤害和中毒.
科学领域:
- 营养科学 营养科学
- 公共卫生 公共卫生
- 社交媒体分析 社交媒体分析
背景情况:
- 食补充剂 (NEM) 在德国被广泛消费,市场正在增长.
- Instagram是影响者推广NEM的一个关键平台.
- 德国目前的法规重点是食品法,缺乏对NEM的严格剂量限制.
研究的目的:
- 分析德国影响者在Instagram上推广的NEM的成分和营销.
- 评估遵守建议的每日用量和提供安全信息.
- 调查潜在的消费者错误信息和健康风险.
主要方法:
- 在Instagram (2021-2023) 上推广的105种食补充剂的分析.
- 参数的评估:剂量形式,成本,过量使用警告,剂量信息,超过推摄入量 (UL),不良反应,相互作用,禁忌.
- 与联邦风险评估研究所 (BfR) 和EFSA的建议进行比较.
主要成果:
- 三分之二的分析NEM超过了BfR推的每日最大剂量.
- 影响者很少警告过量服用的风险或提供全面的安全信息.
- 营销经常使用折扣代码,夸张的索赔,并将补充剂作为万能药.
结论:
- Instagram影响者经常误导消费者关于食补充剂的信息,可能导致中毒.
- 关于剂量,风险和禁忌的信息普遍不足.
- 法律干预是必要的,以制社交媒体上受影响者驱动的错误信息.
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