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消费者个性,在线社交互动,以及在线深度消费行为

Yueyue Huang1, Dengke Yu2

  • 1School of Public Policy and Administration, Nanchang University, Nanchang, China.

Scientific reports
|November 26, 2024
PubMed
概括

消费者个性特征,如外向和良心正面影响深度在线消费,社会互动发挥关键的调解和调节作用. 神经症对购买决策产生了负面影响.

关键词:
消费者个性 消费者个性深度在线消费行为在线社交互动在线社交互动社交电子商务 社交电子商务结构方程模型的结构方程模型.

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