匹配是最好的:增强未来导向和建筑水平对绿色消费的影响
Yidi Chen1, Qinxin Liu1, Shuyu Shan1
1School of Humanities and Social Sciences, Beijing Forestry University, Beijing 100083, China.
Behavioral sciences (Basel, Switzerland)
|November 27, 2024
概括
面向未来的方向促进了绿色消费. 高建筑水平放大了这种效果,鼓励环保选择和可持续发展. 这项研究有助于提高环境保护意识.
科学领域:
- 环境心理学 环境心理学
- 消费者行为研究 消费者行为研究
- 可持续发展研究 可持续发展研究
背景情况:
- 在政策倡议中越来越重视绿色消费和可持续发展.
- 需要更深入地了解关于环境保护的消费者心理.
- 关于未来导向,建筑水平和绿色购买决策之间的相互作用的有限研究.
研究的目的:
- 调查未来导向对绿色消费的直接影响.
- 检查建筑水平在未来的导向-绿色消费关系中的调节作用.
- 为促进环保意识的消费者行为提供见解.
主要方法:
- 一个延迟效应的研究设计,使用两个调查,分隔一个月.
- 在研究中包括160名参与者 (100名女性,60名男性).
- 统计分析以确定预测关系和调节效应.
主要成果:
- 未来的导向被发现是绿色消费意图和行为的重要积极预测因素.
- 建筑水平显著缓和了未来导向对绿色消费的影响.
- 高的建筑水平与高的未来导向相结合,产生了最强烈的绿色消费意图和行为,有利于环保产品而不是享乐产品.
结论:
- 面向未来是绿色消费的关键驱动力,特别是当个人采用高层次的建筑视角时.
- 旨在增强未来导向和促进抽象思维的干预措施可以有效地增加绿色消费.
- 调查结果支持通过知情的消费者选择和环境意识促进可持续发展的战略.
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