探索影响Facebook上公众对可收养物的参与因素
Rachel Morrison1, Maria Maust-Mohl2, Tracy Ferry1
1Department of Psychology, University of North Carolina at Pembroke, Pembroke, NC 28372, USA.
Animals : an open access journal from MDPI
|November 27, 2024
概括
社交媒体的帖子可以促进动物收养,但内容很重要. 介绍特定环境和动物类型的庇护所动物帖子会影响参与度,流行病的转变会影响赞与分享.
科学领域:
- 动物行为和动物福利.
- 数字通信和社交媒体的参与度.
- 动物救援和收养研究.
背景情况:
- 尽管有可用的动物,但从庇护所收养的动物的比例低于预期,但仍然存在.
- 动物庇护所利用社交媒体提高知名度并促进收养.
- 有限的研究存在于特定的社交媒体内容在推动采用兴趣的有效性.
研究的目的:
- 调查社交媒体帖子内容如何影响公众对可收养的庇护所动物的参与.
- 分析动物类型,描绘环境和媒体格式 (图片/视频) 对参与度指标的影响.
- 为了比较可收养动物的社交媒体参与趋势,我们比较了大流行前 (2019年) 和大流行期间 (2020年) 的情况.
主要方法:
- 探索性研究分析了来自13个美国动物庇护所的Facebook帖子.
- 文章的内容分析侧重于动物类型,性别,环境和媒体格式.
- 在2019年和2020年之间对参与度 (喜欢,分享) 的比较分析.
主要成果:
- 社交媒体的帖子有效地宣传可收养的动物.
- 动物类型 (狗与猫) 和环境 (例如,家庭与其他) 显著影响订婚后 (喜欢和分享).
- 在大流行前和大流行期间,参与模式有所不同:2019年秋季的帖子获得了更多的点赞,而2020年秋季的帖子获得了更多的分享.
结论:
- 社交媒体是促进动物收养的有效工具.
- 战略性内容选择,包括动物类型和环境描述,可以提高参与度.
- 随着COVID-19大流行和网络活动的增加,庇护所动物的社交媒体参与动态发生了变化,需要进一步研究最佳的在线推广策略.
更多相关视频
07:05Behavioral Disturbances: An Innovative Approach to Monitor the Modulatory Effects of a Nutraceutical Diet
Published on: January 3, 2017
8.8K
07:59Transition of Farm Pigs to Research Pigs using a Designated Checklist followed by Initiation of Clicker Training - a Refinement Initiative
Published on: August 21, 2021
5.3K
相关概念视频
01:13Nonconscious Mimicry
4.5K
Nonconscious mimicry occurs when individuals alter their mannerisms to match the behaviors and expressions of those nearby, without intention.
4.5K
02:01Factorial Design
13.0K
Factorial Analysis is an experimental design that applies Analysis of Variance (ANOVA) statistical procedures to examine a change in a dependent variable due to more than one independent variable, also known as factors. Changes in worker productivity can be reasoned, for example, to be influenced by salary and other conditions, such as skill level. One way to test this hypothesis is by categorizing salary into three levels (low, moderate, and high) and skills sets into two levels (entry level...
13.0K
00:54What is Behavior?
8.9K
Behaviors are actions that an organism engages in—they can be related to finding food, reproducing, defending against threats, and many other possible actions. Behaviors include activities related to the environment around the animal—such as migration—as well as social interactions within a species or population. Many behaviors involve motor output—that is, muscle movements—while others involve less visible actions, such as learning.
8.9K
02:12Relationship Formation
39.8K
What do you think is the single most influential factor in determining with whom you become friends and whom you form romantic relationships? You might be surprised to learn that the answer is simple: the people with whom you have the most contact. This most important factor is proximity. You are more likely to be friends with people you have regular contact with. For example, there are decades of research that shows that you are more likely to become friends with people who live in your dorm,...
39.8K
02:04Bullying
8.4K
A modern form of aggression is bullying. As you learn in your study of child development, socializing and playing with other children is beneficial for children’s psychological development. However, as you may have experienced as a child, not all play behavior has positive outcomes. Some children are aggressive and want to play roughly. Other children are selfish and do not want to share toys. One form of negative social interactions among children that has become a national concern is...
8.4K
00:52Social Proof
27.5K
Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.
27.5K