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了解Twitch上的政治沟通和政治沟通者
Sangyeon Kim1,2
1Observatory on Social Media, Indiana University, Bloomington, IN, United States of America.
PloS one
|November 27, 2024
概括
政治沟通正在转向像Twitch这样的直播平台. 这项研究确定了政治流媒体,分析了其内容,并检查了观众的互动,揭示了"Twitch政治"中独特的沟通模式.
科学领域:
- 政治沟通的政治沟通
- 数字媒体研究 数字媒体研究
- 技术社会学技术的社会学.
背景情况:
- 新技术正在重塑政治沟通.
- 像Twitch这样的直播平台正在成为政治信息消费的重要道.
- 尽管Twitch专注于娱乐,但它还会收容政治家和专家,这表明在线政治参与的趋势越来越大.
研究的目的:
- 为了调查"Twitch政治"的现象.
- 为了识别Twitch上的政治流媒体.
- 分析政治流和观众互动模式的内容.
主要方法:
- 利用Twitch API和监督的机器学习技术来识别政治流媒体.
- 采用主题建模来分析政治流的内容.
- 创建了用户参考网络,以检查观众交互动态.
主要成果:
- 在Twitch上识别了574个政治流媒体.
- 发现了七大类政治话题和独特的沟通模式,涉及特定环境的"情感".
- 发现少数用户主导政治流中的通信网络.
结论:
- 新的社交媒体技术,如Twitch,显著影响政治沟通.
- 推特政治代表了政治参与的新领域,特别是在年轻人群中.
- 了解这些平台对于理解当代政治传播景观至关重要.
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