推动错误信息的产生和用户参与Facebook上的牙痛内容的因素
Tamires de Sá Menezes1, Mateus Martins Martini1, Matheus Lotto1
1Department of Pediatric Dentistry, Orthodontics and Public Health, Bauru School of Dentistry, University of Sao Paulo, Bauru, Brazil.
Health informatics journal
|November 28, 2024
概括
关于牙痛的错误信息在Facebook上很常见,经常由普通用户在视频和链接中分享. 财务动机和积极情绪与在线传播不准确的健康信息有关.
科学领域:
- 卫生沟通健康沟通
- 社交媒体分析 社交媒体分析
- 牙科公共卫生 牙科公共卫生
背景情况:
- 像Facebook这样的社交媒体平台是健康信息的重要来源.
- 关于牙问题 (如牙痛) 的错误信息可能会对公众健康产生负面影响.
- 了解社交媒体上与健康相关的内容的动态对于有效的公共卫生干预至关重要.
研究的目的:
- 在葡萄牙Facebook上描述牙痛相关的帖子.
- 识别导致产生错误信息的因素.
- 分析用户对社交媒体上的牙科健康内容的参与度.
主要方法:
- 500个葡萄牙人Facebook帖子的定性分析 (2018年8月-2022年8月).
- 使用CrowdTangle对帖子的动机,作者简介,内容,情绪,事实性和格式进行评估.
- 使用描述性分析,曼-惠特尼U测试和通用结构方程建模的交互指标的统计比较.
主要成果:
- 分析的帖子中有39.6%包含错误信息.
- 错误信息与积极情绪的非商业帖子,常规用户的链接和视频有显著的联系,通常是出于财务动机.
- 用户参与与商业/健康作者个人资料和出版时间有关.
结论:
- 与牙痛相关的Facebook帖子经常包含错误信息.
- 常规用户经常通过链接和视频分享错误信息,这与积极的情绪和财务动机有关.
- 可能需要有针对性的干预措施来打击社交媒体平台上的牙科错误信息.
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