传播设计:领导者建议地方战略实施健康传播活动
Meg G Salvia1, Jane Roberts2, Andy S L Tan3,4,5
1T.H. Chan School of Public Health, Harvard University, Boston, MA, USA.
American journal of health promotion : AJHP
|December 2, 2024
概括
服务于LGBTQ+群体的社区组织更喜欢通过社区故事和研究人员参与来调整基于证据的健康传播活动 (EBHCC). 这些调整提高了参与度,但需要资源规划才能有效实施.
科学领域:
- 公共卫生 公共卫生
- 卫生沟通 卫生沟通
- 健康差异 在健康上的差异
背景情况:
- 基于证据的健康传播活动 (EBHCC) 对于减少LGBTQ+社区与烟草有关的健康差异至关重要.
- 社区组织 (CBOs) 在为这些人群提供健康干预方面发挥着至关重要的作用.
- 将EBHCC整合到CBO实践中需要了解其特定需求和运营环境.
研究的目的:
- 检查CBOs为LGBTQ+人口提供服务所需的流程和支持,以将EBHCC纳入其实践.
- 探索CBOs在调整EBHCC使用设计传播框架方面的观点.
- 确定支持CBOs有效利用干预措施的战略.
主要方法:
- 这是一项定性研究,涉及22名来自美国CBOs的员工,他们为LGBTQ+人口服务.
- 进行了视频采访,以收集深入的见解.
- 使用反射性主题分析来确定关键主题.
主要成果:
- CBO领导人赞成使用社区生成的故事讲述,特别是视频内容,用于EBHCCs的超局部适应.
- 研究人员参与内容创建和交付被认为是一个有价值的实施策略.
- 调整被认为是对现有的EBHCC增加价值,而不是取代它们,但可能会增加资源需求.
结论:
- 服务于LGBTQ+群体的CBOs对适应EBHCC有特定的需求和偏好,强调社区驱动的内容和研究人员合作.
- 成功实施适应的EBHCC需要解决CBOs和研究团队的潜在资源限制 (时间,资金).
- 了解这些支持和流程可以指导未来的努力,以提高这些社区的干预措施的有效利用.
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