用户愿意在中国的微信公共平台中采用健康信息
1School of Media and Design, Hangzhou Dianzi University, Hangzhou, China.
Iranian journal of public health
|December 2, 2024
概括
用户更有可能在微信公共平台上采用健康信息,当他们感知到好处和高质量的信息时. 平台的氛围和信誉也在健康信息的采用中发挥着关键作用.
科学领域:
- 卫生沟通健康沟通
- 数字健康数字健康
- 社交媒体 卫生信息 信息
背景情况:
- 微信公共平台是公共卫生信息的主要来源.
- 了解用户对这些信息的采用对于公共卫生倡议至关重要.
研究的目的:
- 确定影响用户愿意在微信上采用健康信息的关键因素.
- 分析这些因素影响收养的机制.
主要方法:
- 在2023年4月至5月为微信公共平台用户管理的在线问卷.
- 用量化统计和结构方程建模 (SEM) 来进行分析.
主要成果:
- 健康信念,信息特征和平台因素显著影响采用意愿.
- 感知到的好处,威胁,信息质量,来源可信度和平台氛围都会对采用产生积极影响.
- 信息质量提高了感知的好处,而感知的障碍则降低了采用意愿.
结论:
- 调查结果提供了关于在微信公共平台上增强健康信息服务的见解.
- 结果可以为通过数字平台改善公共卫生自我管理的战略提供信息.
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