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影响过渡到植物性蛋白质饮食的意图的因素:加拿大观点
Gumataw Kifle Abebe1, Mariam R Ismail1, Kathleen Kevany1
1Department of Business and Social Sciences, Faculty of Agriculture Dalhousie University Truro Nova Scotia Canada.
Food science & nutrition
|December 2, 2024
概括
转向植物性蛋白质是复杂的. 消费者意图受到态度,信仰,肉类依恋,过去的行为和人口统计学的影响,而不仅仅是可持续性. 需要有针对性的策略来改变饮食.
科学领域:
- 消费者行为 消费者行为
- 可持续的粮食系统可持续的粮食系统
- 营养科学 营养科学
背景情况:
- 越来越多的人对健康,可持续的饮食需求.
- 植物性蛋白质被推广为环保的替代品.
- 消费者对传统蛋白质来源的态度带来了挑战.
研究的目的:
- 检查加拿大人采用植物性蛋白质饮食的意图.
- 确定影响这种饮食过渡的因素.
- 为促进植物性蛋白质消费提供信息干预措施.
主要方法:
- 在1800多名加拿大消费者中进行全国代表性的在线调查.
- 使用计划行为理论 (TPB) 构造.
- 分析了影响饮食意图的人口和上下文因素.
主要成果:
- TPB构造解释了12%的意图变化.
- 可持续性问题占变化的10%.
- 肉类的依恋 (11%),过去的行为 (7%),性别,教育和位置显著影响了意图.
结论:
- 饮食意图是多因素的,涉及认知,社会,情感和行为元素.
- 与植物性益处平衡肉类的情感联系至关重要.
- 针对人口的干预措施可以促进饮食转向植物性蛋白质.
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