协作消费的决定因素如何影响其在医疗保健中的使用? 从管理层的角度来看
Luigi Piper1, Lucrezia Maria de Cosmo2, Marco Benvenuto1
1Department of Economics, University of Salento, Lecce, Italy.
International journal of health policy and management
|December 2, 2024
概括
卫生领导人正在探索商业创新的协作消费 (CC),但数字素养和隐私问题存在. 消费者采用是由态度,社会规范和数字素养驱动的,由教育和年龄调节.
科学领域:
- 医疗保健管理的管理
- 商业创新 创新 商业创新
- 数字健康数字健康
背景情况:
- 研究在医疗保健业务创新中采用协作消费 (CC) 的动机.
- 评估医疗保健中CC意图的决定因素,比较卫生专业人员和消费者.
研究的目的:
- 仔细检查卫生领导人采用CC的动机.
- 评估影响健康消费者和专业人员中CC使用意向的因素.
主要方法:
- 两项研究采用了计划行为理论 (TPB).
- 研究1:对意大利国家卫生服务中医疗保健专业人员对CC的决定因素的定性分析.
- 研究2:消费者意图,信仰,数字素养和健康状况的定量分析.
主要成果:
- 卫生领导者承认CC的好处 (效率) 和缺点 (数字文盲,隐私).
- 消费者在医疗保健中使用CC的意图受到态度,社会规范,感知控制和数字素养的影响.
- 教育和年龄适度消费者采用;收入没有.
结论:
- 这些发现对医疗保健决策支持系统和创新具有战略意义.
- 提出一个社会技术健康领域,通过参与性,以创新为基础的战略来改善管理.
- 强调需要进行公私合作,并制定实用战略,以便在医疗保健中可持续地采用CC.
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