巴西#不孕症:对Instagram上的作者和帖子内容进行分析
Márcia Mendonca Carneiro1, Caio Nobuyoshi Koga2, Marcela Chagas Lima Mussi2
1Departamento de Ginecologia e Obstetrícia da Faculdade de Medicina da Universidade Federal de Minas Gerais, Belo Horizonte, MG, Brazil.
JBRA assisted reproduction
|December 3, 2024
概括
医疗保健专业人员和平民在巴西的Instagram上分享生育信息. 教育内容是最普遍的,而对生育能力的关注却较少.
科学领域:
- 生殖医学 生殖医学
- 社交媒体分析 社交媒体分析
- 在瘤学瘤学.
背景情况:
- Instagram是一个流行的健康信息共享平台.
- 了解生育率的格局和生育率上的内容对于有针对性的沟通至关重要.
- 之前的研究并没有广泛分析这个内容,特别是在巴西.
研究的目的:
- 分析巴西Instagram上与生育相关的信息和关于生育的信息的流行,作者和内容类型.
- 区分医疗保健专业人员 (HCP) 和普通人 (LP) 分享的内容.
- 将内容分类为教育,体验,情感和基于支持的主题.
主要方法:
- 在2021年3月的Instagram上对11个生育和4个与生育相关的术语进行了hashtag分析.
- 对有超过20条评论的帖子进行分析,不包括视频,转载和商业内容.
- 内容按主题 (教育,患者体验,情感,社会支持,应对) 和作者 (HCP与LP) 分类.
主要成果:
- 总共分析了220个生育和98个生育位. 医疗保健专业人员 (HCP) 撰写了52%的生育职位和77.5%的生育职位.
- 教育内容 (39%) 和情感内容 (19%) 是生育主题中最常见的. 对于生育问题,教育内容 (55%) 也占主导地位.
- 作者根据标签有所不同;例如,非专业人士 (LP) 主导着#assistedreproduction (95%) 和#difficultttogetpregnant (95%),而医疗保健人员主导着#pregnancy (95%).
结论:
- 医疗保健专业人员和平民都在巴西的Instagram上积极分享生育信息.
- 与一般生育主题相比,子生育方面的内容似乎得到了较少的关注.
- 在巴西,教育和情感内容是平台上共享的流行的生育信息类型.
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