了解技术驱动的共享经济中的协作消费:一个成本效益分析的角度
1Newcastle Business School, Northumbria University, Newcastle upon Tyne, United Kingdom.
PloS one
|December 4, 2024
概括
由技术驱动的协作消费 (CC) 正在上升. 这项研究发现,感知到的好处和平台质量会鼓励CC参与,而安全风险会阻止参与,但隐私风险不会显著影响参与.
科学领域:
- 社会科学 社会科学 社会科学
- 信息科学 信息科学 信息科学
- 经济学 经济学 经济学
背景情况:
- 由于信息通信技术,协作消费 (CC) 越来越受欢迎.
- 传统的所有权模式正在转向使用权.
- 有限的研究存在于影响用户参与CC的因素.
研究的目的:
- 检查影响用户参与协作经济的意图的因素.
- 开发和测试基于成本效益框架的模型.
- 了解感知到的好处,成本和平台质量对CC参与的影响.
主要方法:
- 使用结构方程建模方法.
- 从524名活跃的汽车共享用户收集了数据.
- 研究模型评估了感知到的好处,成本和平台质量.
主要成果:
- 感知到的好处 (享受,经济回报) 积极影响CC参与.
- 被认为的平台质量 (系统,服务,信息) 对CC参与有积极的影响.
- 感知成本部分支持CC参与;安全风险很大,但隐私风险不大.
结论:
- 优势和平台质量是协作消费的关键驱动力.
- 安全风险是一种威,强调需要强有力的安全措施.
- 调查结果有助于理解和促进共享经济.
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