美容成长思维促进了亲社会和利他主义的行为
Iris W Hung1, Natalie T Faust2
1Department of Marketing, The Chinese University of Hong Kong, Shenzhen, China. irishung@cuhk.edu.cn.
Scientific reports
|December 5, 2024
概括
相信美是可以改进的 (增长的心态) 增加了亲社会行为,比如捐赠给慈善机构和接种疫苗的意图. 这种思维方式增强了人们对影响他人的感知能力,培养了利他主义.
科学领域:
- 社会心理学 社会心理学
- 行为科学 行为科学
背景情况:
- 美丽会影响社会判断和行为,往往只给有吸引力的个人带来好处.
- 现有研究表明,个人美丽不会影响一个人的亲社会行为.
研究的目的:
- 调查"美丽思维"在塑造亲社会和利他主义行为的作用.
- 探索是否相信美是可以改进的,影响利他主义行为.
主要方法:
- 对4449名参与者进行了10项实验.
- 评估了"美容成长思维方式"与"固定思维方式"对亲社会行为的影响.
- 针对疫苗接种决策,利用了专注于群体保护与自我保护的干预措施.
主要成果:
- 拥有美容成长心态的参与者比拥有固定心态的参与者多捐赠慈善机构.
- 美容成长思维在群体保护信息后增加了COVID-19疫苗接种的可能性.
- 这种思维方式与对亲社会和利他主义行为的更大意图有关,由感知到的自我效能为媒介.
结论:
- 美丽成长思维,相信美丽可以得到改善,促进亲社会和利他主义的行为.
- 这种效果是由一个人对自己影响他人的能力的自我感知增强的媒介.
- 这项研究为了解美丽思维如何促进社会亲社会化开辟了道路.
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