增量与和假设用于减少糖消耗的行为推动.
Anna Undarwati1, Felix Yong Peng Why2
1Psychology Department, Universitas Negeri Semarang.
概括
在印度尼西亚,行为推动有效地减少了糖的摄入量,超过了其他策略. 然而,当与其他干预措施相结合时,其影响可能会减少,这表明和效应.
科学领域:
- 行为经济学是一种行为经济学.
- 公共卫生干预 公共卫生干预
- 跨文化心理学 跨文化心理学
背景情况:
- 了解影响饮食选择的因素对于公众健康至关重要.
- 行为推动越来越多地用于促进更健康的行为.
- 多模式干预措施的有效性,包括推动,社会背景和竞争,需要进一步研究,特别是在集体主义文化中.
研究的目的:
- 为了检查行为推动干预措施在减少印度尼西亚糖摄入量的有效性.
- 测试与社会背景和竞争相结合时,关于nudges是否具有附加作用 (增量假设) 或天花板效应 (和假设) 的竞争假设.
主要方法:
- 一个三要素混合设计实地实验,有403名印度尼西亚参与者.
- 独立变量:糖含量推推 (低于常规糖茶的默认值),社会背景 (个人与群体) 和竞争 (缺席与存在).
主要成果:
- 行为推动是减少糖摄入量最有效的干预措施.
- 即使在集体主义文化中,Nudge的有效性也可能被社会惰削弱.
- 竞争只有在非推动条件下才有效,而不是与推动有协同作用.
结论:
- 与非推策略相比,行为推对行为变化产生了更大的影响.
- 与一些预期相反,在集体主义的印度尼西亚发生了社会散,这表明在群体环境中,成就动机并不总是增强.
- 推动 × 竞争的相互作用支持和假设,表明当强有力的策略如推动与其他干预措施相结合时,收益率下降,这可能会降低多式联络计划的效益-成本概况.
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