管理医学知识流:医生的社交媒体更新实践
Joyce Yi-Hui Lee1, Niki Panteli2, Jessy Chia-Yu Lin1
1National Chengchi University, No. 64, Sec. 2, Zhinan Rd., Wenshan Dist., Taipei City, 11605, Taiwan.
Social science & medicine (1982)
|December 6, 2024
概括
医生使用社交媒体 (SM) 通过平衡准确性和可访问性来分享健康信息. 他们优化SM特征,提供临床见解,同时尊重法律限制.
科学领域:
- 医学沟通 医学沟通
- 数字健康数字健康
- 公共卫生教育 公共卫生教育
背景情况:
- 医生拥有临床专业知识,非常适合通过社交媒体 (SM) 进行公共卫生教育.
- 将复杂的医疗信息传达给各种各样的SM受众是具有挑战性的.
- 关于医生应对这些在线沟通挑战的策略的研究有限.
研究的目的:
- 研究医生如何调整社交媒体功能以有效传播医疗信息.
- 探索负担能力现实化理论在了解医生在线沟通中的应用.
- 确定医生使用的关键实践,以弥合复杂的医学知识和普通受众之间的差距.
主要方法:
- 作为分析框架,利用了负担能力实际化理论.
- 专注于一个著名医生的社交媒体实践的案例研究.
- 分析了社交媒体功能适应知识传播的情况.
主要成果:
- 确定了两个主要的社交媒体更新实践:平衡知识简洁性和真实性,并优化法律合规的功能.
- 医生平衡使信息可访问 (简短) 与确保其准确性 (准确性).
- 医生利用社交媒体功能,在法律范围内提供临床见解.
结论:
- 医生战略性地调整社交媒体功能,以管理在线医疗知识流.
- 有效的在线医疗沟通需要平衡可访问性,准确性和法律遵守.
- 研究结果为医生管理数字环境中的知识传播提供了理论框架.
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