让我们在早上谈谈:如何循环节律影响在社交媒体上信息共享
Rob Gleasure1, Maylis Saigot2, Irfan Kanat3
1Department of Digitalization, Copenhagen Business School, Copenhagen, Denmark.
Affective science
|December 9, 2024
概括
社交媒体的帖子展示了与昼夜节律相关的日常情绪模式. 这些情绪模式影响了帖子被分享的可能性,这表明了超越日常生活的荷尔蒙联系.
科学领域:
- 社会心理学 社会心理学
- 计算社会科学 计算社会科学
- 时间生物学 时间生物学
背景情况:
- 昼夜节律影响人类的行为和生理学.
- 社交媒体平台展示了用户活动和内容的日常模式.
- 以前的研究表明,社交媒体使用与昼夜模式之间存在联系.
研究的目的:
- 研究昼夜节律与社交媒体上的信息共享之间的关系.
- 为了确定帖子中的日常情绪模式是否预测了重新分享的可能性.
- 探索激素因素对社交媒体影响和共享的影响.
主要方法:
- 分析了来自X (以前的Twitter) 的416,914条帖子.
- 在集体积极和消极情绪中识别日常模式.
- 基于创建后时间的预测影响值的开发.
- 统计建模以评估预测影响对重新分享概率的影响,控制混因素.
主要成果:
- 预测影响 (基于昼夜模式) 和重新分享后的可能性之间存在显著的关系.
- 社交媒体上的日常集体影响模式显示季节性变化.
- 一个比较"春天前进"和"倒退"时钟变化的自然实验支持了这些发现.
结论:
- 昼夜节律在在线信息共享动态中发挥作用.
- 荷尔蒙的影响,除了日常生活,可能会塑造集体社交媒体的影响和共享模式.
- 这项研究提供了在线社交行为的生物学基础的证据.
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