重新审视美国卫生与人类服务部的COVID-19公共教育媒体活动:成功和新的经验教训
Mark A Weber1, Thomas E Backer2
1Office of the Assistant Secretary for Public Affairs, US Department of Health & Human Services, Washington, DC, USA.
联邦机构需要沟通专业人员参与预算制定的早期阶段,以确保为公共卫生活动提供足够的资金. 来自COVID-19"我们可以做到这一点"运动的经验教训为未来的健康传播策略提供了一个框架.
科学领域:
- 公共卫生传播 公共卫生传播
- 卫生政策 卫生政策
- 媒体活动 媒体活动
背景情况:
- 从美国卫生与人类服务部 (USDHHS) 的系统变革努力中吸取的经验教训,为"我们可以做到这一点"的COVID-19公共教育媒体活动提供了信息.
- 初步发现发表在2022年"健康传播杂志"上,突出了九个关键教训.
研究的目的:
- 为沟通专业人士重新审视一个关于预算制定的关键教训.
- 确定本课的具体应用以及"我们可以做到这一点"运动中的两个额外的教训.
- 根据活动的成功和现有框架,为USDHHS健康传播活动提出一个新的框架.
主要方法:
- 来自"我们可以做到这一点"运动的大量评估数据的分析.
- 重新审视和扩展之前识别的经验教训.
- 综合发现与四个已建立的沟通框架.
主要成果:
- "我们可以做到这一点"运动取得了成功,为分析提供了可靠的数据.
- 确定了在预算制定中涉及通信专业人员的具体应用.
- 详细介绍了活动实施的另外两个经验教训.
结论:
- 让沟通专业人员在预算制定的早期参与,对于实现计划目标至关重要.
- 活动的成功证实了这些经验教训,并支持制定新的指导框架.
- 对于未来的公共卫生危机和媒体活动,需要一个新的框架和加强的USDHHS结构.
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