Information is everywhere and its presentation—such as how and when items are presented—can impact our perceptions and decisions surrounding the info. This broad concept umbrellas framing effects—influences that occur due to the way information is framed in its appearance, whether it’s purely the order or the specific wording of a message. Let’s take a look at numerous ways in which two versions of something can objectively say the same thing, yet we respond in...

The representative heuristic describes a biased way of thinking, in which you unintentionally stereotype someone or something. For example, you may assume that your professors spend their free time reading books and engaging in intellectual conversation, because the idea of them spending their time playing volleyball or visiting an amusement park does not fit in with your stereotypes of professors.

In the dynamic realm of billiards, a fascinating interplay of forces governs the motion of cue balls and stationary balls. When the cue ball collides with a stationary ball, linear momentum is exchanged. The cue ball imparts a fraction of its linear momentum to the stationary ball, causing the cue ball to decelerate while initiating the motion of the stationary ball.
The impulsive force at play during this interaction is of extremely short duration, rendering its impulse negligible. When...

Clark Hull's drive-reduction theory, introduced in the 1940s and 1950s and often termed the "push theory" of motivation, provides a framework for understanding how biological and learned drives influence behavior. Hull suggested that motivation originates from the need to alleviate physiological tension caused by unmet biological necessities. The theory proposes that when a basic need, such as hunger or sleep, goes unfulfilled, it creates an internal imbalance. This imbalance, or...

The term momentum is used in various ways in everyday language, most of which are consistent with the precise scientific definition. Generally, momentum implies a tendency to continue on course—to move in the same direction; we tend to speak of sports teams or politicians gaining and maintaining the momentum to win.  Momentum is also associated with great mass and speed and is often considered when talking about collisions. For example, when rugby players collide and fall to the...

Behavior is a product of both the situation (e.g., cultural influences, social roles, and the presence of bystanders) and of the person (e.g., personality characteristics). Subfields of psychology tend to focus on one influence or behavior over others. Situationism is the view that our behavior and actions are determined by our immediate environment and surroundings. In contrast, dispositionism holds that our behavior is determined by internal factors (Heider, 1958).