探索与乌干达大学生饮酒相关的社交媒体上酒精广告的曝光-链接
Edwinah Atusingwize1,2, Maria Nilsson1, Annika Egan Sjölander3
1Department of Epidemiology and Global Health, Umeå University, Försörjningsvägen 7B, SE-901 87 Umeå, Sweden.
Alcohol and alcoholism (Oxford, Oxfordshire)
|December 10, 2024
概括
乌干达大学生在社交媒体上接触酒精广告很常见,并且与增加的酒精消费有关. 更高的暴露与更高的危险和低风险饮酒行为风险相关.
科学领域:
- 公共卫生 公共卫生
- 社会科学 社会科学 社会科学
- 数字媒体研究 数字媒体研究
背景情况:
- 酒精消费对健康构成重大风险,特别是在酒精营销法规有限的地区.
- 社交媒体平台越来越多地用于广告,引发了人们对其对年轻成年人行为影响的担忧.
研究的目的:
- 检查社交媒体酒精广告曝光与乌干达大学生酒精使用模式之间的关联.
- 了解广告曝光和酒精消费之间的剂量反应关系.
主要方法:
- 在马克雷雷大学对996名本科生进行了横截面调查.
- 收集的数据包括社交媒体接触酒精广告和自我报告的酒精使用.
- 用调整的多项物流回归分析来确定关联.
主要成果:
- 十分之一的学生报告了危险饮酒;十分之三的学生报告了低风险饮酒.
- 在社交媒体上大量接触酒精广告和危险饮酒之间发现了显著的关联 (OR=12.62).
- 较高的社交媒体酒精广告暴露 (OR=3.70对于高,OR=1.77对于低,相对于没有暴露) 也观察到低风险饮酒的几率增加.
结论:
- 乌干达大学生在社交媒体上接触酒精广告很普遍,并且与酒精使用有很大关系.
- 存在剂量-反应关系,表明更大的暴露导致酒精消费增加.
- 迫切需要为利用社交媒体的学生开发和实施有针对性的酒精干预措施.
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