阿拉伯国家对人工肉的态度
Sghaier Chriki1,2, Asmaa Alhujaili3, William K Hallman4
1INRAE (National Research Institute for Agriculture, Food and Environment), Vetagro Sup, UMR Herbivores, Université d'Auvergne, Saint Genès-Champanelle, France.
Journal of food science
|December 10, 2024
概括
阿拉伯消费者对人工肉表现出适度的兴趣,超过40%的阿拉伯消费者愿意尝试. 接受与收入,性别和年龄有关,年轻男性和高收入者对这种新型细胞农业产品最容易接受.
科学领域:
- 细胞农业 细胞农业
- 食品科学 食品科学 食品科学
- 消费者行为 消费者行为
背景情况:
- 人工肉,也称为基于细胞,培养或实验室培养的肉,代表了细胞农业的重大进步.
- 消费者对新型食品技术的态度对于市场采用至关重要.
研究的目的:
- 调查阿拉伯消费者对人工肉的态度.
- 确定影响阿拉伯语市场接受和愿意尝试/购买人工肉的关键人口因素.
主要方法:
- 一项在线调查对来自阿拉伯语地区的1025名参与者进行了调查.
- 数据分析的重点是接受率,尝试意愿,定期消费和支付意愿 (WTP).
- 回归分析确定了接受的人口预测因素.
主要成果:
- 17%的参与者认为人工肉有前途;超过40%的人愿意尝试,而36%的人表示不愿意.
- 在那些愿意尝试的人中,大约60%的人会定期食用它.
- 大多数 (55%) 愿意为人工肉支付的费用低于传统肉,收入,性别和年龄是重要的预测因素.
结论:
- 收入较高的年轻人和中年男性是阿拉伯国家对人工肉最容易接受的人口群体.
- 了解这些消费者群体对于制定有针对性的营销策略至关重要.
- 在这个市场上,对于人工肉的消费者价格敏感性和接受程度仍然存在重大挑战.
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