在复杂的信息环境中有效进行公共卫生沟通的策略
Jeff Niederdeppe1,2, Amanda D Boyd3,4, Andy J King5
1Cornell Jeb E. Brooks School of Public Policy, Cornell University, Ithaca, New York, USA.
Annual review of public health
|December 10, 2024
概括
有效的公共卫生沟通需要具有文化共的,基于证据的战略. 本综述指导研究人员和从业人员应对健康挑战,促进健康公平.
科学领域:
- 公共卫生传播 公共卫生传播
- 健康 公平 卫生 公平
- 健康 行为 健康行为
背景情况:
- 有效的公共卫生沟通对于应对全球卫生挑战至关重要.
- 该领域整合了研究,理论和实践经验,为公共卫生战略提供了信息.
- 导航复杂的社会影响健康需要强大的沟通方法.
研究的目的:
- 提供关于公共卫生传播领域的全面概述.
- 在沟通成果中区分"有效性"和"影响".
- 确定关键挑战,并为改善公共卫生沟通提供实际指导.
主要方法:
- 关于健康传播研究领域和重点的文献综述.
- 分析与健康公平和错误信息相关的挑战.
- 综合用于沟通计划开发和评估的实际指导.
主要成果:
- 公共卫生沟通最好被理解为一个动态的过程,而不是一个静态的产品.
- 关键的挑战包括推进健康平等和打击错误/错误信息.
- 有效的策略包括受众细分,多层次干预和严格的评估.
结论:
- 未来的研究应该专注于开发和放大有效的,具有文化共的公共卫生传播.
- 解决健康和社会公平问题需要战略性沟通干预.
- 增加资金和有针对性的研究对于推进该领域至关重要.
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