设计社交媒体消息以促进自杀守门员的行动
概括
获利框架的社交媒体消息更有效地鼓励自杀守门员进行干预. 突出自杀的意义和使用同情心的呼吁进一步增强参与和行为意图自杀预防努力.
科学领域:
- 公共卫生传播 公共卫生传播
- 社交媒体干预 社交媒体干预
- 预防自杀 预防自杀
背景情况:
- 自杀预防策略越来越多地针对自杀守门人 (朋友,家人) 以及有想法的人.
- 社交媒体平台为预防自杀的公共卫生信息提供了一个可扩展的方法.
- 优化信息框架和构建对于有效的社交媒体干预至关重要.
研究的目的:
- 确定针对自杀守门人的社交媒体帖子最有效的信息框架 (获利与损失) 和信息构造.
- 通过社交媒体沟通策略影响自杀守门员干预行为.
主要方法:
- 一项涉及1285名18-34岁参与者的实验测试了消息框架 (主体内) 和消息构造 (主体之间).
- 参与者被随机分配到三个信息构造条件:意义,可预防性和有益性.
- 结果变量包括信息参与度,感知有效性,自我有效性,响应有效性,同情心和行为预期.
主要成果:
- 在所有测量的社交媒体结果变量中,获利框架的消息显著优于损失框架的消息.
- 共感被确定为信息框架和结果变量之间的关系中的调解者.
- "意义"信息构造显示了增加信息共享和感知有效性的潜力.
结论:
- 获利框架的社交媒体消息在吸引自杀守门员参与自杀预防方面非常有效.
- 强调自杀的意义和结合同情的呼吁可以增强信息的影响力.
- 战略性信息框架和构建对于优化社交媒体干预在自杀守门员推广中至关重要.
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