用户对数字博物馆的延续意向的决定因素:一个自我监管的角度
Binyuan Zhang1, Tingting Jia2, Wenhui Zhang3
1School of Economics and Trade, Henan Polytechnic Institute, Nanyang, China.
Frontiers in public health
|December 12, 2024
概括
数字博物馆通过交互式技术增强了用户参与度. 由互动,媒体和信息质量所驱动的用户满意度和感知到的游戏性,显著增加了对虚拟展厅的持续使用.
科学领域:
- 数字人文学科 数字人文学科
- 人与计算机的交互
- 博物馆研究 博物馆研究
背景情况:
- 数字博物馆利用虚拟现实 (VR),增强现实 (AR) 和交互式3D等创新来创造新的用户体验.
- 这些技术通过虚拟展厅和交互功能,促进博物馆与用户之间的更深层次的沟通.
研究的目的:
- 探索影响用户继续使用数字博物馆的意图的关键因素.
- 应用Bagozzi的自我调节框架来理解虚拟博物馆环境中的用户行为.
主要方法:
- 利用Bagozzi的自我监管框架来分析数字博物馆的用户行为.
- 研究了评估因素 (交互质量,媒体丰富性,信息质量),情绪反应 (满意度,感知到的玩性) 和持续意图之间的关系.
主要成果:
- 评估因素显著预测了情绪反应,媒体丰富性和信息质量影响了满意度和感知到的游戏性.
- 互动质量对满意度产生了积极的影响,而满意度和感知到的玩性都是用户继续意图的强有力的预测因素.
- 数字博物馆的设计元素直接影响用户的情绪和持续的参与.
结论:
- 这些发现通过详细说明用户行为决定因素,丰富了数字博物馆文献.
- 为开发人员和运营商提供见解,以增强数字博物馆设计和用户体验.
- 强调互动质量,媒体丰富性和信息质量对于在虚拟博物馆环境中持续用户参与的重要性.
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