Ariella S Kristal1, Charles A Dorison2

  • 1Management Division, Columbia Business School, Columbia University.

PubMed
概括

预承诺,即公开承诺有条件地改变路线,在降低承诺时提高决策者的可信度. 这一策略有助于声誉管理和组织目标,但最初可能会降低追随者的信心.

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