公众对息护理的宣传活动:应用一个多维模型来理解公众的接待方式
Marjolein Matthys1,2, Benedicte Deforche3,4, Luc Deliens1,2
1End-of-Life Care Research Group, Department of Public Health and Primary Care, Ghent University, Gent, Belgium.
Qualitative health research
|December 12, 2024
概括
对息治疗的公众宣传活动的解释不同. 突出患者主动性和社会背景的运动更有效地塑造了公众对息护理服务的积极看法和参与.
科学领域:
- 息护理研究 息护理研究
- 公共卫生传播 公共卫生传播
- 观众接待研究 观众接待研究
背景情况:
- 宣传活动旨在提高公众对息治疗的理解,并减少围绕息治疗的耻辱.
- 关于公众如何接收和解释这些活动的研究有限.
研究的目的:
- 检查公众对公共息护理运动的解释,评估和参与.
- 了解影响公众接受息护理信息的因素.
主要方法:
- 对10个重点小组 (65名参与者) 的定性分析,讨论三个公共息护理运动.
- 施罗德的多维观众接收模型的应用.
主要成果:
- 竞选活动的接待有显著的差异,受严重疾病的个人经历的影响.
- 强调患者主动性,弹性和社会背景的信息得到了更好的接收.
- 那些成功地扩大了生命终端护理之外的观念的运动是那些以患者声音为中心的运动.
结论:
- 多样化的沟通策略对于有效地让公众参与息护理至关重要.
- 消除息护理的耻辱化需要消除严重疾病的耻辱化,并强调患者的自主权.
- 在竞选信息中提高个人相关性是影响公众理解的关键.
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