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估计幼儿暴露在移动设备上的食品和饮料营销中的程度

Erica L Kenney¹, Rebecca S Mozaffarian¹, Jasmine Norris¹

¹Department of Nutrition, Harvard T.H. Chan School of Public Health, Boston, MA, United States.

Current developments in nutrition

|December 13, 2024

概括

小孩子幼儿幼儿

科学领域:

儿童营养学儿童营养学
数字媒体研究数字媒体研究
公共卫生公共卫生

背景情况:

食品和饮料营销显著影响儿童的饮食质量和肥胖风险.
幼儿在移动设备上接触数字食品和饮料营销的暴露水平在很大程度上未得到量化.

研究的目的:

估计幼儿接触移动设备上的食品和饮料营销的频率.
鉴于儿童对广告的脆弱性,确定影响这种暴露的因素.

主要方法:

一项涉及75名2-11岁儿童及其父母在马萨诸塞州 (2022-2023) 的横截面研究.
通过使用设备屏幕截图和营销数据,估计了5天的暴露时间.
概括估计方程分析了暴露的社会人口统计学差异.

主要成果:

在幼儿中,在移动设备上接触数字食品和饮料营销的程度高度变化.
暴露主要与YouTube和游戏应用程序有关.
父母教育程度较高与对食品/饮料广告的曝光明显较低相关 (aOR=0.26).

结论:

特定的儿童,特别是来自家长教育水平较低的家庭的儿童,面临着更高的数字食品营销暴露的风险.
未来的研究应该调查多样化的群体,并使用验证的测量工具.

关键词:

孩子们的孩子们的孩子们的孩子们.数字营销数字营销是什么食品和饮料营销营销食品和饮料营销十几岁之前的青少年在学龄前的年龄.屏幕时间屏幕时间

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