对Cigar Aficionado杂志的内容进行专题检查,2023年
Ollie Ganz1,2, Jennifer Cornacchione Ross3
1Rutgers Institute for Nicotine and Tobacco Studies, Rutgers Biomedical and Health Sciences, New Brunswick, United States.
Tobacco prevention & cessation
|December 13, 2024
概括
在Cigar Aficionado杂志上的高级雪茄营销仍然强调奢品和生活方式,反映了1990年代的策略. 最近的分析显示,香烟,酒精和名人是广告和文章中占主导地位的主题.
科学领域:
- 公共卫生 公共卫生
- 营销研究 营销研究 研究
- 媒体研究 媒体研究
背景情况:
- 之前关于高级雪茄营销的研究已经有20多年了.
- 现代营销往往将高档雪茄与魅力和奢华的生活方式联系在一起.
- 需要对当前优质雪茄营销策略进行更新的研究.
研究的目的:
- 对2023年"雪茄爱好者"杂志的内容进行全面,专题的审查.
- 为了分析一本著名的雪茄生活杂志中使用的营销策略.
- 将当前的营销主题与历史趋势进行比较.
主要方法:
- 对Cigar Aficionado杂志所有2023期的内容分析.
- 通过文献审查和扫描2022期的代码的识别.
- 编码包括雪茄,酒精,旅行,名人和雪茄制品;使用Stata/MP 17进行的分析.
主要成果:
- 在广告中最常见的是雪茄 (64.5%),酒精 (31.1%),零售商 (14.5%).
- 雪茄 (49.6%),评论 (23.3%) 和名人 (19.5%) 在文章中最常见.
- 尼加拉瓜 (65.0%) 和多米尼加共和国 (25.2%) 是广告中最常提到的雪茄产地.
结论:
- 2023年的营销策略 雪茄爱好者问题类似于20世纪90年代的问题.
- 建议进行进一步的研究,以检查健康主张和不断变化的营销趋势.
- 建议分析其他生活方式杂志和纵向趋势.
相关概念视频
Assessment of Airway, Skin Color, and Use of Accessory Muscles
970
A thorough assessment of respiratory health is paramount in clinical settings to identify and manage respiratory distress and ensure adequate oxygenation. This article elaborates on the critical aspects of respiratory evaluation, including airway assessment, skin color examination, and the observation of accessory muscle use, which are integral to effectively diagnosing and managing patients with respiratory conditions.
Introduction
The initial evaluation of a patient's respiratory system...
Introduction
The initial evaluation of a patient's respiratory system...
970
Assessment of the Mouth
135
A thorough mouth assessment, including inspection and palpation of the lips, gums, tongue, tonsils, uvula, and pharynx, is crucial in detecting potential health issues. Diseases ranging from oral cancer to systemic conditions like diabetes could be identified early through careful oral examination. This article provides a detailed guide on conducting a comprehensive mouth assessment.
Mouth Inspection
The inspection begins with visually examining the mouth for symmetry, color, and size.
Mouth Inspection
The inspection begins with visually examining the mouth for symmetry, color, and size.
135
Standards of Care I
668
Federal statutes profoundly impact nursing practice, providing critical guidelines to ensure patient care is equitable, accessible, and of the highest quality. The following laws address distinct aspects of healthcare provision and patient rights:
668
Issues And Trends In Healthcare Delivery System
5.6K
The issues and trends in healthcare delivery are constantly changing. The COVID-19 pandemic is one recent issue that wreaked havoc on healthcare systems, causing a shortage of healthcare workers, high demand for medicines and supplies, and increased medical expenditure due to a lack of insurance. Other issues include rising healthcare costs and care fragmentation.
Cost Containment
Payment for healthcare services has historically promoted adoption of costly and often unnecessary or inefficient...
Cost Containment
Payment for healthcare services has historically promoted adoption of costly and often unnecessary or inefficient...
5.6K
Clinical Trials: Overview
2.8K
Clinical development focuses on how the drug will interact with the human body and encompasses four key phases of clinical trials, each serving a specific purpose in assessing the safety and effectiveness of new drugs. These phases overlap and build upon one another. Phase I involves a small group of healthy volunteers (typically 20-80 individuals) or, in cases where significant toxicity is expected, patients with the targeted disease, such as cancer or AIDS. The volunteers are tested for...
2.8K
Standards of Care II
635
Nurses bear specific legal responsibilities under several federal statutes, including:
635


