揭开牙损伤错误信息:识别Instagram参与的预测因素
Tamires Sá Menezes1, Ana Maria Jucá1, Olívia Santana Jorge1
1Department of Pediatric Dentistry, Orthodontics, and Public Health, Bauru School of Dentistry, University of São Paulo, Bauru, Brazil.
Digital health
|December 13, 2024
概括
积极的情绪和定期的用户个人资料推动了牙损伤Instagram帖子的参与度. 尽管存在大量的错误信息,但业务概况和负面情绪会推动业绩过高.
科学领域:
- 社交媒体的参与度.
- 牙科公共卫生 牙科公共卫生
- 卫生沟通健康沟通
背景情况:
- Instagram是一个流行的分享健康信息的平台.
- 牙损是一个普遍存在的口腔健康问题.
- 了解参与因素对于有效的健康信息传递至关重要.
研究的目的:
- 为了确定Instagram上与牙损伤相关的内容的参与的预测因素.
- 分析高性能职位在牙损伤方面的特点.
主要方法:
- 收集了与牙损伤相关的10,000个Instagram帖子的样本.
- 根据作者个人资料,情绪,动机,格式,内容目标和事实性,分析了500篇文章.
- 使用多个物流回归模型来确定相互作用和超高性能得分的预测因素.
主要成果:
- 错误信息占分析职位的44%.
- 积极的情绪和定期的用户档案与更高的总互动有关.
- 业务概况和中性/负面情绪与表现过高的分数有关.
结论:
- 作者的个人资料和情绪是Instagram上的牙损伤内容参与度的关键预测因素.
- 专注于积极情绪和适当的作者个人资料的策略可能会提高覆盖范围.
- 在社交媒体上的牙科公共卫生传播中,解决错误信息仍然是一个关键的挑战.
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