评估合规性:在营销母乳替代品时违反世卫组织规范,厄瓜多尔
Betzabé Tello1,2, Silva-Jaramillo Katherine3, Tutasi-Lozada Angélica4
1Center for Research on Health in Latin America (CISeAL), Pontificia Universidad Católica del Ecuador, Quito, Ecuador.
Maternal & child nutrition
|December 13, 2024
概括
厄瓜多尔对母乳替代品的营销显示出对世卫组织守则的广泛违反. 需要加强法规,以保护婴儿养和促进母乳养.
科学领域:
- 公共卫生 公共卫生
- 营养科学 营养科学
- 卫生政策 卫生政策
背景情况:
- 母乳替代品 (BMS) 的营销在全球范围内对婴儿养实践产生了重大影响.
- 厄瓜多尔旨在根据世卫组织"母乳替代品国际营销规则"对母乳替代品的推广进行监管.
- 了解合规对于保护婴儿健康和促进母乳养至关重要.
研究的目的:
- 在厄瓜多尔评估BMS营销是否符合世卫组织规范.
- 在各种营销道和平台上识别不合规的领域.
主要方法:
- 横截面分析涉及对母亲 (n=330) 和医疗保健专业人员 (n=66) 的调查.
- 在卫生机构 (n=33) 和零售店 (n=44) 进行的观察.
- 媒体监控 (电视,数字平台) 和产品标签的评估.
主要成果:
- 广泛接触BMS营销,91.21%的母亲在卫生机构之外遇到BMS.
- 针对医疗保健专业人员的重大促销活动,包括免费供应和礼物.
- 对标签标准的遵守程度较低 (39%),特别是在营养和健康主张方面;观察到大量的电视广告和大量的数字参与.
结论:
- 厄瓜多尔广泛违反了世卫组织关于BMS营销的准则.
- 对跨媒体BMS广告的大量投资凸显了严重的执法差距.
- 加强法规和有针对性的教育对于保护婴儿健康和促进厄瓜多尔的母乳养至关重要.
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