阿根廷人是否准备好使用植物性肉类替代品? 一个关于意识和消费意愿的案例研究
Trinidad Soteras1, Natalia Szerman2, Manuela Merayo3
1Instituto Nacional de Tecnología Agropecuaria (INTA), Instituto Tecnología de Alimentos. Nicolás Repetto y De los Reseros s/n, 1686, Hurlingham, Buenos Aires, Argentina; UEDD INTA-CONICET Instituto de Ciencia y Tecnología de los Sistemas Alimentarios Sustentables. Nicolás Repetto y De los Reseros s/n, 1686, Hurlingham, Buenos Aires, Argentina.
Appetite
|December 14, 2024
概括
尽管意识较低,但阿根廷人表示愿意采用植物性肉类替代品 (PBMA). 关键的驱动因素包括健康,动物福利和环境,熟悉会促进接受. 营养和感官质量对于市场增长至关重要.
科学领域:
- 食品科学 食品科学 食品科学
- 消费者行为 消费者行为
- 市场研究市场研究
背景情况:
- 肉类替代品的全球流行度正在上升.
- 阿根廷有很高的肉类消费和一个新兴的植物性肉类替代品 (PBMA) 市场.
- 关于阿根廷人对PBMAs的态度的研究有限.
研究的目的:
- 探索阿根廷对肉类类别和混合产品的知识,态度和看法.
- 确定PBMA消费的障碍和驱动因素.
- 定义阿根廷PBMA的目标消费者部分.
主要方法:
- 对2339名参与者进行了一项全国性的在线调查.
- 受访者根据饮食习惯 (无食者,柔性食者,素食者,素食者) 分类.
- 分析的重点是意识,采用驱动器,障碍和人口统计的影响.
主要成果:
- 观察到,人们对PBMAs的认识显著缺乏.
- 人们非常愿意采用PBMA,特别是在女性,年轻人和低收入群体中.
- 主要消费驱动因素是健康,动物福利和环境问题;熟悉积极影响采用.
结论:
- 阿根廷为PBMAs提供了一个潜在的市场.
- 解决消费者对原产地和感官吸引力的不信任至关重要.
- 确保营养质量和教育消费者对于广泛接受至关重要.
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