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Updated: Jun 5, 2025

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品牌:品牌认可和态度规范数据库数据库

Carolina Raffaelli1, Elena Bocchi2, Zachary Estes2,3

  • 1University of California San Diego, La Jolla, USA. craffaelli@ucsd.edu.

Behavior research methods
|December 16, 2024
PubMed
概括

研究人员创建了品牌识别和态度规范数据库 (BRAND),这是一个免费的数据集,包含消费者对500多个品牌和标志的反应. 这个资源有助于研究消费者行为和营销.

关键词:
品牌的态度 品牌的态度品牌知名度提高 品牌知名度提高品牌标志 品牌标志品牌的认可 品牌的认可消费者反应 消费者反应

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