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基于植物的肉类替代品预测了中西部本科生计划行为理论的预测
Rachel H Luong1, Donna M Winham2, Mack C Shelley3
1Athletic Department, University of Minnesota, Minneapolis, MN 55455, USA.
Foods (Basel, Switzerland)
|December 17, 2024
概括
植物性肉类替代品 (PBMA) 越来越受欢迎. 积极的社会规范和态度强烈预测大学生消费PBMA,环境和动物福利问题也发挥了作用.
科学领域:
- 食品科学 食品科学 食品科学
- 消费者行为 消费者行为
- 营养科学 营养科学
背景情况:
- 植物性肉类替代品 (PBMA) 模仿动物产品,以环境,伦理和营养原因吸引消费者.
- 大学受过教育的成年人代表了PBMAs的重要市场.
- 了解消费驱动因素对于市场增长和公共健康至关重要.
研究的目的:
- 用计划行为理论预测本科生自我报告的植物性肉类替代摄入量.
- 确定影响年轻成年人口中的PBMA消费和非消费因素.
主要方法:
- 在中西部大学对536名年龄在18-25岁的本科生进行了横截面的在线调查.
- 计划行为理论框架指导着对态度,主观规范和感知行为控制的调查.
- 用多项逻辑回归分析来确定PBMA消费频率的预测因素.
主要成果:
- 61%的学生已经服用了PBMA,而17%的学生有兴趣尝试. 22%的人是不感兴趣的非消费者.
- 积极的态度和主观规范显著增加了PBMA摄入频率.
- 非消费者认为没有必要减少肉类摄入量,并对食物获取有更强的控制.
结论:
- 支持性的社会影响,环境问题和动物福利考虑是PBMA消费的关键驱动因素.
- 诸如美国出生,多元文化身份,粮食不安全和对食物获取感知较低的行为控制等因素与更频繁的PBMA消费有关.
- 进一步的研究应该探索PBMA类型,成本和零售来源在不同的学生人口统计学.
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