什么让一个忠诚的当地食品购买俱乐部客户?
Zsófia Benedek1, Imre Fertő1,2,3
1HUN-REN Centre for Economic and Regional Studies, Budapest, Tóth K. U. 4. H-1097, Hungary.
Heliyon
|December 17, 2024
概括
当地食品购买俱乐部 (LFBCs) 通过分配资本来促进后增长经济. 了解消费者态度,从质量关注到环境关注,可以提高参与度和扩展当地食品系统.
科学领域:
- 消费者行为研究是消费者行为研究.
- 社会经济转型社会经济转型
- 可持续的食品系统 可持续的食品系统
背景情况:
- 当地食品购买俱乐部 (LFBC) 是基层消费者团体,与后增长经济原则保持一致.
- 低收入社区促进社区资本分配而不是积累,支持可持续发展.
- 低肥菌的扩张潜力对当地粮食系统的发展具有重要意义.
研究的目的:
- 通过计划行为理论分析消费者对LFBC的参与.
- 为了比较常规,偶尔和非LFBC消费者的态度和信仰.
- 确定影响参与当地粮食系统的因素.
主要方法:
- 2020年5月,在匈牙利进行了一项代表性调查.
- 基于匹配的治疗效应分析比较了不同消费者群体.
- 分析的重点是对当地食品的预先存在的信念和态度.
主要成果:
- LFBC消费者是多样化的,他们的信仰和态度各不相同.
- 偶尔的客户优先考虑食品质量和农民支持.
- 忠诚的客户高度重视环境方面.
- 群体归属影响消费者对LFBCs的态度.
结论:
- 由LFBC管理人员发送的有针对性的信息可以增加消费者参与度.
- 加强参与对于有效扩展当地食品系统至关重要.
- 低收入社区为社区经济转型提供了一个可行的模式.
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