评估与社会折扣和假设支付任务的差异化个人信息价值与大学生
Jacob Battaglia1, Yusuke Hayashi2, Paul Romanowich1
1Psychology Department, Gonzaga University, Spokane, WA, USA.
Journal of the experimental analysis of behavior
|December 17, 2024
概括
个人信息的价值因类型而异,财务数据最有价值. 虽然社会折扣和直接估值是一致的,但它们的利率并不直接相关,这表明其他因素影响了分享决策.
科学领域:
- 心理学 心理学 心理学
- 经济学 经济学 经济学
- 信息科学 信息科学 信息科学
背景情况:
- 个人信息共享在不同类型的数据中有所不同.
- 之前的研究表明,各种类别的个人信息的社会折扣率不同.
- 社会折扣率与个人信息的感知价值之间的直接关系仍然不清楚.
研究的目的:
- 直接评估不同类型的个人信息的经济价值.
- 研究个人信息的估值与社会折扣率之间的关系.
- 了解影响个人信息共享行为的因素.
主要方法:
- 160名大学生参与了这项研究.
- 参与者完成了四种个人信息类型 (识别,健康,安全,财务) 的假设购买任务 (HPT),价格不同.
- 对于每个参与者,一个个人信息类型进行了社会折扣任务.
主要成果:
- 社会折扣结果部分复制了之前的发现,与财务信息相比,健康信息的折扣率更高.
- 假设的购买任务结果在很大程度上反映了社会折扣结果.
- 与其他类型相比,金融信息在大多数指数 (例如,断点,Pmax) 中对保护的需求显著增加.
- 社会贴现率和HPT需求指数之间没有发现显著的相关性.
结论:
- 经济价值似乎影响了对个人信息的社会折扣率的观察差异.
- 虽然价值起到作用,但其他因素可能会导致个人信息共享的变化.
- 金融信息在大学生中具有更高的感知价值和对保护的需求.
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